In 2012, Munir Ahmed was appointed the Managing Director of National Bank with a set agenda to transform the Bank to a tier one lender by 2017. In May 2013, NBK rebranded and transformed in an effort to stand out from the crowd by coming out of the old National Bank image people used to know to a new image. The rebrand was a great success that the bank was awarded the Rebrand Global Award while Mr. Munir Ahmed won the CEO of the Year in Finance at the East Africa Banking Awards.